Built on the values of Diligence, Integrity and Dedication

With trust and confidence from our customers, we became one of Asia’s most prominent manufacturer in the framing industry. We endeavour to be an exemplary leader in the framing industry.

Our Journey

Not forgetting our roots, we were initially a manufacturer of wooden pallets and stillage back in 1955. Our Founder, Mr. KetLeng Lim, always says “Integrity Secures Trusts”, he believes that integrity is of utmost importance when running a business, as it naturally draws in a skilled workforce, reliable suppliers, and gains customer’s confidence.

Sometime later in 1988, at a time when the Malaysian wooden picture frame mouldings were in their infancy. Many were the challenges that came our way, but in surmounting most of them, and more importantly, enhancing our learning curve greatly in the process, we are now undoubtedly, and proudly, the largest, most established, and renowned Malaysian manufacturer of wooden picture frame mouldings. Significantly, we are the first Malaysian manufacturer in this industry to be accorded the ISO 9001 status, and the only one listed on the stock exchange.

However, resting on our laurels is the last thing on our mind, as we diligently pursue a continuous improvement strategy, focusing on best-in-class practices, cost rationalization, shop floor controls, and total quality management. All these will be the fuel that powers us on the road to future overall excellence.

Our Milestones So Far

Classic Scenic Berhad (“CSCENIC”) was incorporated on 10 November 2003, and listed on the Second Board of the Bursa Malaysia Securities Berhad (“Bursa Securities”) on 4 November 2004. Subsequently, on 6 June 2006, it was transferred to the Main Board (now known as Main Market) of the Bursa Securities. CSCENIC is an investment holding company with subsidiaries principally engaged in the manufacturing of wooden picture frames. For the former, it is primarily undertaken by a wholly-owned subsidiary, Finesse Moulding (M) Sdn. Bhd., of which full certifications for ISO 9001:2015 have been duly obtained.

The first mouldings were produced in 1994, and in recent years, we have emerged to become one of the largest wooden picture frame manufacturers and exporters in Malaysia and one of the more established operations in the region. The current manufacturing facility comprises 2 plants, Rawang and Bidor, spreading over an area of more than 1,000,000 sq. ft.

The Group still has a long way to go, and we will focus on strengthening its overall management vis-a-vis a continuous improvement strategy in all aspects of the business and move on to greater heights on our road to success.

1994
CSCENIC group of companies first established operation in a factory measuring 7,000 sq. meters, located in the Rawang Industrial Estate.
1994
1997
Expanded to 139,931 sq. feet by acquiring the adjoining lot.
1997
2000
Further expanded to 193,750 sq. feet and also became the biggest moulding supplier in Malaysia.
2000
2002
The 4th factory was built and the operation size grew to 301,389 sq. feet in January 2002.
2002
2004
The company becomes public listed on the second Board of Bursa Securities.
2004
2005
Our fifth factory, was commissioned in late 2005, and is now running full steam. With this addition, our total combined factory size is 365,973 sq. feet.
2005
2007
The sixth factory is now fully commissioned and running full steam end of the year. With this addition, our total combined factory size is 516,668 sq. feet.
2007
2009

Finesse Moulding obtained FSC® Chain-of-Custody Certification. 

2009
2012 June
Land acquisition – Acquired 3 plots of freehold land with total land area of approximately 300,000 sq. feet located in Ulu Yam for future business expansion.
2012 June
2012 Sept

Land acquisition – Acquired 1 plot of freehold land with total land area of approximately 39,000 sq. feet located in Rawang for the construction of warehouse and worker quarter.

2012 Sept
2021 Oct
Acquisition of new production plant – Acquired a leasehold industrial land together with a WPF factory erected on the land with total land area and built-up area of approx. 520,000 sq. feet and 230,000 sq. feet respectively.
2021 Oct
2021 Dec
ESG initiative – Invested total RM3.1 million for 1,053 kWp self-consumption (SELCO) grid connected solar PV system. The solar PV system will be installed at our four (4) factory buildings located in Rawang, Selangor, and is expected to generate approximately 1.3 gigawatt hours of green energy, equivalent to power 258 Malaysian homes for the entire year.
2021 Dec