Group Values: The Pursuit of our Purpose
• Our products and approach to business is what sets us apart.
• We celebrate the uniqueness and value that each team member brings to the table.
• By helping one another reach our fullest potential, we are subsequently blessing and impacting our community.
Board of Directors
Lim Kim Lee
Executive Director & C.F.O.
Aside from being numerate, Kim is a veteran in the field of audit as well as finance, magnifying her invaluableness in the company. Being the first female executive director, Kim plays the motherly figure of the company, having a big heart in guiding and taking care of those around her. Kim also finds joy in taking people under her wing and seeing them thrive and flourish in what they do.
Siou Bin See
Extraordinary knowledge and noble wisdom may be uncommon, but it is even more scarce for them to be carried by one alone. Graduate with Bachelor in Wood Technology and Science, Cheen dived straight into the industry, preserving and fully utilizing her expertise in wood’s character and sustainable forestry. By initiating and adopting Kaizen (Lean manufacturing) in our supply chain management, her value to the company has proven to be one in a million.
Jo Lynn Tan
The Legends and Artisans behind your magnificent frames.
Pre-eminent in their respective fields, together they cooperate to deliver your desired prestige mouldings.